Remember all the hullabaloo over the town of Halfway, OR changing their name to Half.com? It was the first dot-com town in the middle of the whole dot-com boom (back before it went bust). That was the work of one Mark Hughes, author of Buzz Marketing, who is now also a motivational speaker. If he can motivate an entire town to change their name for the sake of publicizing a web site, then he must have some powerful motivational mojo going on.
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