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Whenever I see the AT&T logo, I'm reminded of an old Bloom County strip that portrayed said logo as the Imperial Death Star. Over the years, in my own experiences and those of people close to me, I've come to think of it as an apt analogy, especially when it comes to AT&T's customer service. So I'm not exactly feeling warm and fuzzy about Cingular going back to being "The New" AT&T.
I've heard horror stories about Cingular, too, but what phone company hasn't had their horror stories? My sister worked a couple of years in their call center, and she was impressed with them as an employer. The Cingular call center is actually a pretty big employer here in Tulsa, so it will be interesting to see how the switch back will affect the local economy. My mother has also been a Cingular customer for a couple of years now, and the switch has made her relieved to know that her contract is about to expire.
But those of us who scorn AT&T yet covet the new Apple iPhone might find ourselves out of luck. According to Wirefly, the iPhone will head up an exclusive line of new AT&T phones. It's being rolled out under the Cingular brand, but it's going to come with AT&T service.
So I guess the big question is, is the iPhone worth the hassle? Or I guess a bigger question is, will this brand change and partnership with Apple combine to have a positive impact on AT&T's customer service? I hope so, because yes, the iPhone does look to be worth it. It would sure be nice, though, if it would come without any hassle—but what technology does come entirely hassle-free these days?
I guess I really shouldn't spend too much time worrying—by the time I can afford one of these things, they're sure to have all of the bugs worked out, and maybe by then AT&T's exclusive hold will no longer be. Hey, if I'm going to dream of owning an iPhone, I might as well dream big.
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